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Research papers

Market research applied to overseas markets

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Claire Donaud, John Kedzierski, Anne Bottier
Company: Unilever
June 15, 1976
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Citation

Donaud, Kedzierski and Bottier (1976a, June 15). Market research applied to overseas markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-applied-to-overseas-markets


Research papers

Market research applied to overseas markets (French)

Overseas market research gradually came into being as a result of the need felt by export companies to obtain the kind of accurate information about their existing markets that was vital if they were to formulate any serious marketing policy. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Claire Donaud, John Kedzierski, Anne Bottier
Company: Unilever
June 15, 1976
×

Citation

Donaud, Kedzierski and Bottier (1976a, June 15). Market research applied to overseas markets (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/market-research-applied-to-overseas-markets-french-